I once met a DIY business owner who as part of his company’s workflow wanted to capture simple info from each customer who came in to the store: name, address, phone and a couple other nuggets related to his business. How do you think he captured that info?
Paper? Yeah that would be horribly inefficient for a lot of reasons, but no he at least used a computer.
Spreadsheet? That wouldn’t be as awful but no.
Database? You would hope so.
No, the DIY’er was using Adobe Illustrator.
If you’re not familiar, Illustrator is a program for creating artwork. Lots of my creative clients – like ad agencies – use it to create original graphics.
Our friend the DIY’er had taken a class in Illustrator a number of years prior and got very comfortable with it. So, when a new customer came in, he created a new Illustrator file, added some text fields and captured the info. You can’t make this stuff up.
Because BestMacs is on your team, just not on your payroll – we look for things like this as we get to know each other and work together. They’re not always so egregious, but sometimes it’s finding a better tool, or leveraging some networking techniques like cloud computing – stuff that we know inside and out, or stopping something that could put the business in harm’s way.
Imagine the DIY’ers delight when we set them up with a true database solution that they could access from anywhere. How much more efficient their business became. How much easier it was to train their employees as the business grew..